Reach new audiences on trustworthy websites

One of the biggest mental shifts we did was not to compete with competition, but to cooperate. Readers simply require the relevant content and there is no media which alone can satisfy every taste and desire. With Content Exchange readers can get the content they want and the media gets a new source of readers and visibility they deserve. Those who trust the reputation of their brand and the quality of their own work see no risk in such cooperation and we definitely are among them. A Content reader is the most important goal that can be achieved.

Vice.com in Serbia is a member of the Content Exchange project for two years and the results are very good. In a short period of time, Content Exchange became our third major referral after Facebook and Google search. The tool itself is simple to use, and works very stable.

In our website ‚Vem kaj jem', we have identified two advantages of cooperation with Content Exchange: exchange of clicks brings additional and quality new visitors and on the other hand widget substantively enrich our portal. It is a very efficient system for the exchange of quality content.

We found Content Exchange blocks are generating higher traffic exchange CTR%, compared to our own blocks. But what is more important, Content Exchange traffic has very high quality. In terms of PPV it is 5 times better than FB and comparable to organic search.