Author: A. P.

In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach?

Programmatic advertising is expanding rapidly and it can be difficult to keep up with all the terms. Here is our brief A-Z glossary for programmatic advertising. Ad Exchange An ad exchange is a digital marketplace for advertisers, who are looking to run ads, and publishers, who are looking to buy

The native video market is growing and the native video advertising market is predicted to register a CAGR of 25.2% during the forecast period (2022 – 2032). Advertising is changing at lightning speed with the internet. Native advertising is dominating advertising trend and has become one of these companies’ primary

The sales of native advertising will expand at an exponential growth rate  CAGR of 375% between 2022 and 2032. Native advertising has rapidly increased in popularity and is certainly one of the fastest growing channels of digital advertising. Since its inception in the early days of search engines and social

Programmatic Advertising is the Leading Digital Advertising Method today  Programmatic is the perfect fit for all businesses. It is a more affordable way of buying ads and has the benefit of scale and accuracy in reaching the right audience. It can work for the small and mid-size brands as well as

Native advertising is a form of online advertising in which the advertiser adapts the content and format of the ad to the consumer and the site on which it appears. The main advantage of native ads is that they are less intrusive and do not disturb the user experience of

Understanding your customers is the secret of successful selling Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In order to gain this advantage, to find more customers and to increase customer loyalty, businesses need to target the right prospects with the right

To achieve greater marketing efficiency, companies use various forms of communication and channels through which they address their target customers. While traditional communication channels work in the long run (increasing brand awareness and raising sales in the long run), mobile marketing campaigns can deliver immediate results. With these campaigns, we

Today, the most successful companies look for unique ways to differentiate from their competitors. They work on deep customer understanding in order to create the best customer experience while growing their business. Top companies cultivate resiliency, creativity, customer-obsession, and adaptability. We’re living in the age of the customer, so it’s

Sales page conversion rates average about 2 percent. This means that for every 100 visitors, two new customers can be expected. And honestly, that’s a pretty good conversion rate. Many websites have only a 0.1 to 0.2 percent conversion rate from visitor to customer. In order to gain a single customer, these sites must